FUDGE
 FUDGE is the leading brand of a company called Sabre Group. Based in the northern beaches of Sydney, Sabre’s roots are distributing salon accessories and an American salon brand.
In 1991, the Sabre Group developed and launched Fudge ‘Shaper’, a sticky styling clay that was unique to the market in Australia. Specifically marketed to young, teenage boys, the launch of Shaper was timely with the growth of men’s grooming products becoming more evident in the 1990’s. The introduction of Grunge music in the early nineties was also timely for Shaper and the Fudge brand. A new hair product that created the messy, ‘just got outta bed’ look. The explosion of Shaper led to the launch of an additional 7 products for the Fudge line.
FUDGE: IT’S A CULTURE NOT JUST A PRODUCT
Fudge is not just about the product, it’s more about the brand culture. It goes beyond the hair...it’s a youth culture and that’s why it’s different! It’s individual, unique and always pushes traditional boundaries.
See all our dicounted FUDGE products.
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